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voestalpine myAPP reaches 12,000 employees
with central information and strengthens cohesion
locations
countries
active myAPP users
The challenge
Information won’t reach everyone
voestalpine AG is a globally leading steel and technology group with 500 companies and sites in 50 countries, nearly 50,000 employees, and revenue of EUR 15.7 billion. But with size comes challenges: How can they ensure that all colleagues, whether in the office, in production, or on the go – are not only informed but also emotionally engaged? In particular, this meant:
No digital workplace:
Many colleagues, especially those working in production, have no access to a PC and/or no company phone. Internal news, information like shift schedules, or online services were often inaccessible to them.
Scattered information:
Important documents (e.g., safety guidelines, internal updates) were difficult to find.
Lower employee engagement:
Without regular exchange and transparent communication, many employees felt less involved with the company and less motivated.
The solution
An app that gets everyone involved
Cloudflight, together with voestalpine, developed myAPP – a custom employee app that is supposed to be more than just an information channel. It’s a daily companion for everyone at voestalpine, whether working from home, in the office, on the go, or at production sites. But how does it work?
- Log in once, access everything: With their work account, employees immediately have access to all relevant information.
- News that resonates: From corporate announcements to site- and company-specific updates – everything can be accessed in one place. Videos, likes, and interactive content bring communication to life.
- Services that simplify daily life: From the cafeteria menu and stock ticker to vacation requests – everything is centrally accessible and just one click away.
- Co-shaping safety: With SafetyReports, workers can directly report safety issues via the app, actively contributing to a safer workplace.
- Building brand engagement through gamification: In the “Play” section, quizzes and competitions allow everyone to test their knowledge about the company and collect points – redeemable for voestalpine merchandise.
- Multilingual and global: The app is designed for multilingual use, speaking the language of all employees everywhere.
The value
A stronger connection with the company
Instead of scattered systems, voestalpine AG now has a central, intuitive platform that everyone can use, even without a company phone.
- 12,000 active users – and more downloads daily.
- Increasing employee engagement: The app not only creates transparency but also fosters identification. Employees feel informed, valued, and part of the whole.
- Data-driven optimization: An analytics dashboard shows which topics are in high demand, allowing content to be tailored accordingly.
- Future-proof: The app evolves with requirements and can be easily expanded with new features.
The voestalpine myAPP is already a central building block within the company, but there are many more ideas. Whether through NFC-enabled employee badges that simplify daily work or more personalized profiles that connect colleagues across locations. Every enhancement brings the company one step closer to an internal digital community.
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Our partner
voestalpine AG is a globally leading steel and technology group with combined material and processing expertise. The globally active corporate group operates around 500 group companies and sites in more than 50 countries.
