Michał Pękala

Senior content manager and contributing author

About me

I’m an IT writer and marketer with a particular interest in UX-related topics, where technology and human psychology intersect. My mission is to make tech approachable on all levels, and I believe there’s no such thing as concepts too difficult to understand - only those badly explained. Outside of work, you can find me on a long bike ride or exposing bunnies to the wonders of weird music (they’re hardly impressed, but I’m not giving up).

Latest posts by Michał Pękala

Frontend & MobileUX/UI Design

Why we tore down our CCC platform

For nineteen years, the Cloudflight Coding Contest (CCC) that we run has been technologically split in two. There was a game platform where you practice and a separate site where you register. It did its job; roughly 5,000 people per edition made it work. But it meant two logins, two URLs, and a contest record […]

September 30, 2026

Commerce & Customer Experience

Why most B2B eCommerce strategies fail before they start: 2026 study excerpt

Modern B2B commerce is facing a widening gap between expectation and execution. The rules of the game have changed: buyers now demand seamless digital experiences, personalized pricing, real-time information, and the same convenience they enjoy in the B2C environment. Meanwhile, many organizations are still running on aging platforms designed for a different era; one […]

October 20, 2025

Agentic AI

How omnichannel conversational AI bridges the customer experience gap

Today’s customers move fluidly between digital channels and expect businesses to keep up. For example, they might start a conversation on a website chat, continue via a mobile app, and complete it through a phone call. Yet most businesses struggle to maintain continuity across these touchpoints, which results in frustrating experiences that damage brand loyalty. […]

August 18, 2025

All articles