Study: The untold costs and challenges of B2B commerce

Study

We asked 150 B2B leaders across Europe what’s really happening in commerce today - and the results are impossible to ignore. Companies are racing to deliver seamless, B2C-grade experiences, yet hidden costs, IT complexity, and stalled innovation are holding them back.

Real data. Real challenges. Real opportunities.

 

Modernization isn’t just a platform upgrade – it’s a strategic shift redefining how companies sell, operate, and connect with customers. eCommerce is no longer a tool – it’s the engine of future growth.

 

🔍 Inside the Report

 

Four pillars of B2B transformation:

The Maturity Paradox: The gap between ambition and digital readiness

The Cost of Inaction: How legacy systems quietly drain profits

The Modernization Crossroads: Barriers, investments, and smart decisions

From Buyer Demands to Digital Reality: Meeting expectations with the right tech

 

💡 The numbers every B2B leader should know

 

💸 €1M – Annual revenue loss some firms face from downtime and poor performance;
💰 70% – Of smaller B2B firms say upfront costs block modernization;
⏱️ 12–24 months – Average ROI timeframe for transformation projects.

 

See where your business stands – and what it takes to move ahead.
👉 Download the full report now!